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Meet Us
Please take a moment to get to know our CEO, our Advisors, our Staff, and our Liaisons working visibly and behind the scenes to support our mission and bring you great coffee.


CEO

Jinxi
Jinxi's PictureBetty "Jinxi" Allen has 30 years career experience in Business Administration working for both private and government agencies. Additionally, she was an owner and operator of an environmentally focused Recycling Company.

Jinxi is experienced in strategic planning and more...

E-mail Jinxi

Jinxi lives the mission statement, "To believe is to care... to care is to do." She also, as part of her faith, believes in being a servant in the service of the whole human family. Beneficio CoffeeTM is her faith statement in action.


Advisors

Michael R. Moore, Advisor
Michael Moore's PictureMr. Moore is a founding Visan Partner. Providing Visan with visionary leadership, he has helped lead the creation of the RocketLife property and the successful business structure. Prior to Visan, Mr. Moore served as Play’s CEO and co-founded the company. Mr. Moore also led a successful spin-off, PSMG from Play where he recruited the more...

David Bergman-Hill, Advisor
David's Picture Coming SoonDavid is a commissioned minister of the United Church of Christ serving as Associate Conference Minister for Stewardship & Finance for the Northern California Nevada Conference. The Conference includes 130 churches stretching from Central California, north to the Oregon border and east to Reno. For the last nine years, David more...

Julie W. Anderson, Advisor
Julie's PictureJulie W. Anderson is responsible for Hewlett-Packard’s Total Customer Experience and Quality for the Americas Enterprise and Public Sector Customers. This role focuses on HP’s relationship with customers and the health of the customer environment. Included in this role are Executive Engagements; Management of the Customer Voice, more...

Dr. Dean McKay, Advisor
Dean's PictureDean McKay has over 40 years experience in operations management, strategic planning, technology development, mergers and acquisitions, and business consulting: providing vision and leadership advice to CEOs, Presidents and key executives in a wide range of industries. He is an experienced strategic focus facilitator, having more...


Staff and Support People

CJ, Customer Care, Production, Order Fulfillment, and Shipping Manager
CJCJ Miller takes care of our Customers and BeneRepsTM, and is responsible for production (roast and packing), order processing and shipping, marketing and sales, and project logistics. In his ‘spare’ time CJ is a Chef and is working on creating delicious recipes using Beneficio’s Heavenly BlendTM Coffee. His favorite food to make is pastry so he’s also working on creating pastries and deserts to enjoy with your delicious cup of Beneficio CoffeeTM. Look for his recipes to be posted on our website soon.
E-mail CJ.

Jillian, Administrative Assistant
Jill's PictureJillian Lodewyk is Beneficio's Administrative Assistant. She works in Beneficio's office, answering mail, telephones, and researching and coordinating presentations and meetings. She also processes orders for shipping and does basically anything else we ask of her. Jillian brews lots of coffee for our presentations and meetings, and she drinks a lot of coffee too!
E-mail Jillian.

Mike, Webmaster
Mike L's PictureMichael Lodewyk maintains Beneficio's web site and helps with other miscellaneous, computer-related tasks. He is currently a graduate student in the chemistry department at UC Davis. He lives in Davis and enjoys hiking, Geocaching, and working on his '66 Mustang.


E-mail Mike L.


Costa Rica Liaisons

Our Liaisons assist us with virtually all of our activities in Costa Rica. From travel arrangements to purchasing our coffee and the supplies for give-back programs, they provide invaluable support to us whenever we're in Costa Rica.

Jona
Jona's Picture100% Costa Rican born and bred, Jonathan Sibaja holds an industrial engineer degree and is experienced in developing businesses, researching and teaching. He is the co-founder of Innova Solutions Group, an organizational development consulting corporation, which has helped several local and international companies to improve. more...

Marsha
Marsha's PictureOriginally from the Midwest United States, Marsha Zeller holds an advertising degree from Michigan State University and has repeatedly been drawn to travel and living in foreign countries such as Spain, England, Germany and now Costa Rica. She currently is a travel agent in Costa Rican and has lived there for the past three years. more...

Beneficio continues to seek out supporting individuals – the best in their respective fields who can assist Beneficio in continuing to be a faith-based, socially and economically just company which operates using high corporate ethics and continually lives out its mission in the world of giving back.

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©copyright 2004 Beneficio Coffee. All rights reserved.
P.O. Box 2422 Rancho Cordova, CA 95670 USA
tel: 916-361-3719 fax: 916-361-3719